The customer out ot the automobile industry was searching for an area of innovation and investment in for “convenience” and “materials”.
The project phase last for eleven weeks in which we developed a trend study including macro- and associated micro-trends. During the first four weeks we researched and elaborated. Afterwards we gave an evaluation workshop and the final delivery to the customer.
In the final composition the customer received macro-trends as well as implications for the automobile industry sector. Based on these trends internal guidelines and directives were recommended.