In the trend study, you will receive trend topics tailored to your needs, which we will interpret for you and present on your premises.

Three sources of competence

Trend knowledge through the trendscout network
Our trend-scouting network of over 80 trend scouts identifies the latest innovations on the market and supplies you with advance knowledge of specific topics.

Innovation understanding through advanced innovation consultants
Our experienced innovation analysts develop future scenarios for your industry and help you to recognize change phenomena at an early stage and identify market potentials.

Industry expertise through Industry Insider
We boast a unique network of experienced industry experts who assess the relevance and implementability of trends and change phenomena.

Get to know Industry Insider

In our studies, we combine a deep understanding of innovation with an extensive knowledge of trends and a unique industry expertise.

In the trend study, TRENDONE shows you

  • which developments will influence and have a long-term impact on your business field
  • what kind of market potential can be extracted from the trends
  • how trends and potentials can be characterized and categorized for you


The complete study on Artificial Intelligence by KPMG and TRENDONE is available free of charge in PDF format (82 pages).

Please fill out the form to download the free study. It will then appear in your download folder.


Topics that already were delivered:

Customer: Deutsche Bahn Systel
Industry: Information and telecommunication services/ long-distance transport
Title: "Robotics Trend Study – Application areas & use cases for Deutsche Bahn"

Customer: tesa SE
Industry: Materials, Manufacturing & Engineering
Title: "How we will stick to the future."

Customer: Deutsche Telekom AG
: Telecommuniations
: "Work 4.0: Mega-trends for digital work in the future – 25 topics"

Customer feedback

“The study designed for us based on Shopper Marketing enabled us to develop a new approach and process for the creation of Shopper Marketing innovations. The TRENDONE macro-trends together with the permanent trend updates help Cheil to stay at the cutting edge and generate innovative approaches for our own customers. This study acted as a basis for a Picture of the Future Workshop.”
Marc Feige, Vice President, Cheil Germany



“The collaboration with Trendone was efficient and pleasant. The result was convincing and changes in scheduling and content focus were professionally and quickly executed throughout the process.”
Oliver Johnson, Director Digital Marketing, Coop

You are not looking for a study? Have a look at

Trend Radar

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Please feel free to contact Claudia Ippen by phone +49 (0)40 526 778 40 or fill out the contact form. We will get back to you within 24 hours.

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