TRENDSESSION GET TO KNOW THE KEY TRENDS
OF YOUR INDUSTRY

TRENDSESSION - GET TO KNOW THE KEY TRENDS
OF YOUR INDUSTRY

In a TrendSession you will take a look on the key trends of your industry and reflect them to your company.

A TrendSession combines an inspiring keynote with a subsequent work session. We use a variety of methods that helps you to evaluate the importance of the trends presented. Together we also identify the potential of certain topics to your current situation.


Our service, your results

In preparation

  • Delineation of the environment under consideration and selection of appropriate methods for the workshop
  • Selection of industry-specific Macro-Trends and Micro-Trends
  • Preparation of course materials

The TrendSession

  • We inspirate the audience
  • An experienced Trend Advisor will moderate the TrendSession
  • We elaborate the topics based on trends (team work)
  • We transfer the topics with the help of selected impact components
  • Discussing the results

Key questions:

  • What trends are relevant to your business environment today and in future?
  • How important are the featured trends for you?
  • What opportunities arise for you?

Scope:
Halfday workshop (about 4 hours)

In total:

up to 30 participants

Objective:

Inspiration, impact & potential analysis

Participants:
Executives, managers, employees from the fields of Marketing, Creation, Strategy, Product & Brand Management or Business Development

Exemplary Projects

Goal of the TrendSession

  • overview of all the important key trends in your industry
  • fresh ideas for your company in general and product strategies
  • analyze and expand existing potential

The output: Your individual Trend Universe and Impact & Opportunity Map

The analysis of your company and market environment are the sources of the workshop. We will explain which trends are relevant to you in future and evaluate their consequences and opportunities. 


Customer Feedback

“Inspired by a TRENDONE Innovation Workshop we thought deeply about the question of how the car dealership of the future will look like. Among others you can see the results of our considerations in the Mercedes me Store at the Ballindamm in Hamburg. Due to the extensive use of digital media of our clients we came up with the idea to "beam" vehicles in original size directly into our space."

Bernd Zierold. Mercedes Benz Niederlassung Hamburg

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