The customer wanted to create a picture of the future for the company based on the changing customer touchpoints and derive concrete fields of action.
The central question was: "What is the customer interaction in 2025 and how do they convert the touchpoints in the search fields: Product Portfolio, Marketing and Retail & Support."
In a one-day workshop, the status quo of the company was developed with a focus on the previously defined search fields. Together with presented trends by TrendONE the participants developed the image of the future in 2025 for the company. Concrete fields of action and responsible persons were defined and recorded in the workshop.
The company received a tangible picture of the future, which was developed by the employees of the company. Practical fields of action guarantee a sustainable use that were also developed in the workshop.