TRENDONE partners with a large tobacco company to take a look at tomorrow’s world.
What will tomorrow’s world look like? How will Germany change up to the year 2030? And what influence will all this have on company strategy? Our customer, a consumer goods giant, has also asked these questions – and commissioned TRENDONE to conduct a trend study to find the answers to such questions.
TRENDONE focused the study on areas that have a specific influence on the consumer goods industry and on the company.
During an internal experts’ workshop, TRENDONE developed several future scenarios based on life in 2030. These scenarios showed what kind of social changes we will have to face in the coming years.
By using a “What if …?” form of logic, TRENDONE managed to draw up concrete recommendations for action to deal with the upcoming challenges. The company joined forces with TRENDONE to take a look into the future – and now knows what customer and consumer needs will look like tomorrow.