Trendone develops “out-of-the-box” visions of possible future scenarios regarding 3D printing (Additive Manufacturing, AM)
The Heidenheimer Zeitung (HZ) is a relevant, regional daily newspaper in Baden-Wuerttemberg with a circulation of 24,000 copies and over 120,000 visitors per month to the hz.de website.
Like many other industries and companies, however, the HZ faces the challenge of bringing individual and digital readers back into the focus of value creation. In order to reach these readers over the long term, the HZ wanted to test the possibilities offered by agile structures. The employees were a key factor here. In order to develop future-oriented ways of thinking and acting, TRENDONE taught a pilot team how to work with trends and showed them some agile working methods for implemeting innovative ideas.
In the first sessions, TRENDONE introduced the HZ employees to working with trends. Subsequently, ideas for the readership were developed in a step-by-step process. This was done by following the “Creative Problem Solving” approach. The staff began by identifying the current problems and challenges, and then worked on their first creative solutions. Based on this, TRENDONE undertook some focused research work on best practice innovations. The HZ employees were then sufficiently inspired to develop their solutions even further, leading to concrete concepts for the HZ portfolio as a result: a podcast as a new medium, a customer service chatbot and content+, which digitally augments analog content. Before implementing the concepts, TRENDONE trained the employees in agile work according to the SCRUM method. Our project team assisted the HZ innovation teams methodically throughout all the phases of agile work right up to the successful product launch: “Under the roof: the new HZ podcast”
“I am constantly delighted that we managed to achieve such a major change in our publishing house with this project and that the new way of working has had such a positive effect on in-house communication and collaboration between the various departments.”
– Martin Wilhelm, Managing Director of the Heidenheimer Zeitung