What will everyday life actually be like in the future? How will we live, how will we work, what kind of transport will we use and how will all this influence our consumer behaviour? We ask these and other questions of ourselves and around 30 participants from different industries during a workshop.
We get some help in our search for answers from Daniel, one of our Future Personas. We send Daniel on a journey into the year 2030 – and through all kinds of living environments influenced by many different trends.
Together with the workshop participants, we identify the everyday problems that Daniel faces in the various environments. Which new products and services could help him in all the situations he finds himself in?
To inspire people to develop their own ideas and solutions, we present trending topics like Artificial Coworking and Return of the Retail Space. Afterwards, the participants generate concrete product and service ideas that assist Daniel in his future life. Some of them are so promising that we might not be able to imagine life without them even before 2030.