"With the help of trends, we enable you to react to the changes on the market so that you can initiate and develop your own innovation culture." Marilena Abt, Head of Center of Excellence Consulting
We work on the latest innovations and create new knowledge. Because we inspire. Because we identify opportunities. Because we demonstrate the fields of action. Our expertise on global trends, our in-depth industry knowledge and our experience of 15 years of passionate innovation work allow us to work closely with you to actively shape your future.
FROM TRENDS TO INNOVATION
Where are you currently in the innovation process? Are you looking for potential growth areas or are you faced with the challenge of redefining your future target groups? It doesn’t matter how advanced your innovation plans are, TRENDONE will help you to substantiate your strategy for the future.
Thanks to our wide-ranging knowledge of worldwide product innovations, technology developments as well as mega- and macro-trends, we work from a neutral perspective and across all industries. We identify the most relevant trends for you and describe them in the form of driving forces for your company. We also have extensive experience when it comes to describing the future scenarios of your consumer world or products & services, and enhancing them with recommendations for action.
Focusing on future target groups is a further area of our expertise. For many of our customers, the identification and development of potential business areas or business models is a key pillar in their company’s strategy for the future.
A SELECTION OF REFERENCES
Customer: ABB Turbo Systems
Title: Future scenario for the industry and working out the implications
Customer: Kärntner Elektrizitäts Aktiengesellschaft (Kelag)
Title: TRENDONE and KELAG identify the future growth areas in the energy sector
Customer: R+V Versicherung
Title: TRENDONE shows R+V how to identify trends independently and integrate them into their innovation process
Customer: Gebr. Heinemann
Industry: International distribution, retail
Title: TRENDONE partners with Gebr. Heinemann to develop concepts for the duty free experience of the future.
Customer: Renowned tobacco company
Industry: Consumer goods industry
Title: TRENDONE partners with a large tobacco company to take a look at tomorrow’s world.
Innovations are end-to-end processes. The reason why many innovation projects fail is less due to good ideas and more down to the way innovations are viewed and managed in companies. We support you as a driving force for innovations, a content partner and methods specialist, and offer you access to our well-maintained networks, such as industry insiders and trend scouts. We always stay true to our own approach: trend-based innovation consulting, or in other words:
From Trends to Innovation.
DO YOU HAVE ANY QUESTIONS?
Sven Tollmien will be happy to advise you if you are planning a future-related project about strategy or innovation development.
Director Innovation Services
Tel +49 40 526 778 34