To have a vision of the future and to know what trends will influence the company over the next few years is good. However, what measures really have to be taken in order to turn this “Picture of the Future” into reality?

Roadmapping is the way to start for a concrete identification of action areas and for taking measures to achieve objectives.

Roadmapping helps you to answer the following questions:

  1. Which action areas are particularly relevant to our company?
  2. What ideas do we want to implement and when?
  3. When should which kind of measures be implemented in order to attain our vision?

With Roadmapping, a compact catalogue of measures is defined to add innovation approaches to concrete projects. A Roadmapping workshop begins by working out areas of action from the image of the future that you developed previously.

In a further step, these areas of action are prioritized and scheduled. In addition, you identify exactly which measures should be taken from the topics and what challenges arise from the various steps.

As a final result, you will have a structured roadmap with a detailed catalogue of measures for the effective implementation of the developed innovation ideas.


Time frame:
1/2 to 1 day (approx. 5 - 8 hours)

up to 20 participants

Managers, executives and leading employees, particularly from the fields of Innovation, Strategy, Business & Corporate Development, Sales, Product & Brand Management and Marketing

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