INNOVATION MASTERPLAN TRENDS IN THE FULL CONTEXT OF
INNOVATION MANAGEMENT

With the Innovation Masterplan, TRENDONE pursues an integrated approach for bringing trends and innovation sensibly and sustainably into the company.

After all, innovations only work when there is a close connection between the process as a framework,  the right content to begin with and the culture as a basis. These three areas are therefore always closely examined and interrelated correspondingly.
The aim is to create a vision and a master plan for successful innovation management.


Three components of the Innovation Cockpit

Example of how the procedure works in a customer project

The procedure for the three main sections splits up into:

  1. Analysis of the current situation
  2. Input from TRENDONE
  3. Developing a mission

The relevant participants are selected in advance for the individual workshops and included in the processes. An example of the procedure in the three sections is as follows:


INNOVATION CONTENT

WORKING OUT THE CONTENT
Identifying relevant trends
Developing the image of the future

SCREENING
Defining the topics
Launching the Trendscouting process

WORKING OUT THE INNOVATIONS
Creating understanding
Figuring out the implications
Working out ideas

INNOVATION FRAMEWORK

TAKING STOCK
Existing processes
Disruptive factors
Drivers

BEST PRACTICE SCENARIOS
What is possible?
What suits the company?

WORKING OUT THE PROCESS OF IDEALS
Evaluating the steps
Arranging them into current stock
Finalization

INNOVATION CULTURE

DEFINITION
What does innovation culture mean?

EXTERNAL POSITIONING
How does the company position itself externally in relation to innovations?

TRANSFERRING THE MINDSET
What values stand for the staff?


Innovation Masterplan References

Innovation Masterplan for a large German airport

PROJECT DESCRIPTION

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