What are the driving forces for innovation in Google, Apple and others? What business models set the foundation/benchmark for Netflix, Tesla and IKEA´s success? The Business Model Generation workshop answers these questions for you.

Explore beyond your business field and inspire yourself further by observing successful innovators from differing industries and uncover distinguishable methods & models lying behind each business’ success story.


  • Detailed discussion of your goals and focal points
  • Selection of relevant subjects and suitable methods
  • Assignment of innovation models and selected Micro-Trends
  • Preparation of documents for participants

Business Model Generation Workshop- four steps to success through innovation

  1. BEST OF INNOVATION KEYNOTE: Be inspired by the best strategies of top-innovators displayed in the latest Micro-Trends
  2. CUSTOMER NEEDS: Work in teams to compile potential future consumer needs as well as organization´s strengths and weaknesses in the competence profile.
  3. INNOVATION MODELS: Based on established innovation models participants compile potential possibilities for existing and new & developing business fields together with experienced Innovation Advisors.
  4. EVALUATION: Teams evaluate the developed approaches arranged by a pre-determined criteria, and refine the best-Ideas to strengthen Innovation concepts.

Key questions:

  • What are the driving forces which cultivate successful results for top-innovators from different industry fields?
  • How can you benefit from such profitable innovation strategies as an organization?
  • What are the potential possibilities for your existing business field as well as for new & developing business fields and models?

Halfday or fullday workshop

In total:

up to 30 participants

Executives, managers, employees from the fields of Marketing, Creation, Strategy, Product & Brand Management or Business Development

Participants receive an overview of the most important innovation models from successful organizations  most applicable to each participants existing and/or new & developing business field.  Upon the agreed strategy approaches, participants prioritize the most promising approaches based on a pre-determined criteria, and reinforce them into concrete innovation concepts.


Please feel free to contact or fill out the contact form. We will come back to you as soon as possible. Phone: Marilena Abt

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