Country-specific identification and presentation of the latest consumer and market trends for the REWE GROUP


Assignment
On behalf of the REWE GROUP, TRENDONE and our trend scouts have studied this question: “What are the latest consumer and market trends in a country specified by the REWE GROUP?”

Scope
To answer this question, our trend scouts have studied the weak signals and innovation examples as part of a research phase lasting several weeks in their respective country. In the subsequent analysis phase, we examined the submissions to find patterns and we identified six trend movements.

Result
As a result, we came up with relevant macro-trends with a corresponding impact on the markets of the REWE GROUP, each of which has been backed up with five concise micro-trends from different industries to clarify them.

Further information on Trend Studies