TrendONE elaborated a Picture of the Future for the retail sector in 2025 for the agency Cheil. In a workshop we presented all relevant micro- and associated macro-trends and equilibrated those with the results of a Cheil research. Together with the customer we rated the trends and summed them up into a tetail trend universe.

In the second step we developed with Cheil an advanced Picture of Future for the retail sector. For this purpose we researched all the relevant market- and technology-trends.

As a result a Picture of the Future was formed which implicated recommendations for action plans as well as marketing and advertising steps for the customers of Cheil.