With the help of our global network of trend scouts and trend spotters, we identify the most relevant trend developments for specific topics and in a wide range of industries. In our customized trend studies, these trends are analyzed and evaluated, their market potentials are assessed and areas of innovation are generated for you.
In the trend study, TRENDONE shows you
- which developments will influence and have a long-term impact on your business field
- what kind of market potential can be extracted from the trends
- how trends and potentials can be characterized and categorized for you
From the briefing to the analysis, the design and the presentation
The research process
“We put together a select scouting team for every project to search for suitable innovations & trends in accordance with customer needs (global or in specific regions). Each research project comprises certain research phases. These include a pre-research phase, in which we establish the briefing and search fields with you. As well as the language regions, the search fields and the relevant industries, we also consider each innovation’s stage of development. After a quick update with you, we send you the results mostly as a PDF or integrate them into the analysis process.”
Sebastian Metzner - Head of Research - TRENDONE GmbH.
Definition of the search fields
- Joint formulation of your company strengths in a workshop
- Assigning the search fields
- Creation of the research briefing for the scouting network
- Definition of suitable innovations & trends
- Deep research of other important market figures
Elaboration of the study
- Refinement of the search results
- Development of patterns
- Creation & design of the trend study
- Your trend study with the latest micro- and macro-trends in the defined search fields
- Assigned innovation fields
- Elaboration of implications
- Presentation of the study on your premises
Topics that already were delivered to the client:
“The study designed for us based on Shopper Marketing enabled us to develop a new approach and process for the creation of Shopper Marketing innovations. The TRENDONE macro-trends together with the permanent trend updates help Cheil to stay at the cutting edge and generate innovative approaches for our own customers. This study acted as a basis for a Picture of the Future Workshop.”
“The collaboration with Trendone was efficient and pleasant. The result was convincing and changes in scheduling and content focus were professionally and quickly executed throughout the process.”
Leiter Digitales Marketing
If you are looking for innovations in a specific field or industry, feel free to contact us! We can provide expert support for all topics.
Marilena Abt is available for more information at +49 (0)40 526 778 25. You can also complete the following contact form.