Marilena Abt
Marilena Abt takes you on visionary trend keynotes and offers topic-specific inputs for your company and your innovation department. Based on her interdisciplinary background in the fields of design, economics and communication, she always views the emerging trend phenomena from a global perspective and is convinced that trends arise from an interdisciplinary interface of different disciplines.
Well-researched & consultative
Thanks to her extensive experience in industry and the consumer goods business, she has a sharp eye for the human needs that new trends create and is a passionate analyst of new customer needs triggered by technological and social developments. Marilena believes that we can only understand trends and make them useful to companies if we continuously research the origins of the trends and discover the true meaning behind each phenomenon. The question she mainly focuses on and discusses with you both on stage and after her presentations is: How do we want to live in the future and what can we as people and companies do to actively shape and influence this future?
Keynote references
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Müllergroup: Future Food – new trends in nutrition.
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Postfinance: How to innovate - How do successful companies innovate?
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Fiducia GAD: Stadt.Land.Fluss - Where urbanization carries us.
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Migros: Future Customer and the future of trade.
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TPA Real Estate Brand: Future Real Estate - How do we live and life tomorrow?