Customized Osram Trend Radar
At OSRAM Licht AG, transformation processes are omnipresent. The transition from traditional lamp technology to LED represents a fundamental technological change, while digitization and connectivity are creating new markets and business models.
It is more of a challenge for our traditional company to open up innovative lines of business. The focus at OSRAM is on the development of the digital business and the production of LED & sensor technology components. Whereas component technology was once a key success factor in the lighting business, it is now increasingly the targeted valorization of new applications in the field of photonics. For this reason, it is mostly market developments and application scenarios that have most influence on trend scouting and foresighting at Osram today.
New Trends - New Services
"The development of our digital business is in full swing. The Trend Radar clearly shows us what opportunities we have in the future."
"We have discovered the "Space as a Service" trend for ourselves. Rooms that are offered on a service basis require individual lighting equipment. This has an impact on our offer."
"The individuality and density of the trend radar convinced us."