Sandro Megerle studied Culture and Business Studies at the University of Bremen. His area of responsibility at TRENDONE includes the screening and evaluation of the trend suggestions sent in by our 80 internationally active trend scouts. Thanks to his extensive experience in this sector, he possesses a wide-ranging and profound understanding of trends in the fields of Technology, Media and Marketing. His focus topics are E-Commerce, Multichannel Commerce, Retail, Sportmaketing and Sponsoring. He contributes his knowledge not only in his keynotes and workshops, but also in our Special Trend Reports, of which content preparation he is mainly responsible.
We help you to understand the latest and most relevant trends quickly and easily. Whether this is via a short input by telephone, Skype, Google Hangout or a joint session in the office, we present you with most important trends for your purposes and discuss any questions you may have about them. This Trend Sparring can be held at regular intervals to ensure that you get the answers you’re looking for on the questions you raise.
A Focus Keynote is an individual trend keynote coping with a pre-selected topic which is relevant for your business. All trends will be demonstrated and illustrated on the basis of best practice innovations. In a Focus Keynote we present about 20 to 30 relevant micro-trends embedded into an individually drafted storyline with corresponding macro-trends like Omnichannel Commerce, Big Data or Coordination Economy. The coordination and arrangement of the content are carried out in the run-up together with the speaker.
The Trend Session combines an interactive presentation and a stimulating discussion and is therefore the ideal format for identifying relevant trends and developments for your business and also for generating ideas on how best to apply them.
Sandro's key topics are:
- Business Models
- New Media
TrendSession "Responsive Design" / Weitklick und dm-Drogeriemarkt
Radical Game Workshop / dm-Drogeriemarkt
Keynote THNK "Basic Trendscouting" / HMKW
Keynote "The Future of Dialog Marketing“ / Deutscher Sparkassenverlag
TrendSession "From Multichannel to Omnichannel" / Gruner + Jahr