Trend Researcher & Innovation Consultants WE ARE FASCINATED

We believe that, on the way to a successful future, you should think ahead and will have to turn left and look right because what seems to be strange, the otherness, drives sustainable, successful innovation.

Nils Müller

CEO & Founder

Nils Müller is the founder and CEO of TRENDONE GmbH. He began his professional career at the IBM Innovation Center after completing an MBA in Berlin, New York and Milan. He founded TRENDONE in 2002. TRENDONE is Europe's market leader in the analysis of micro-trends and key technologies in fast-moving business sectors.

Nils is an experieced speaker who fascinates audiences at many international events with his enthralling style of presentation. He is famous for his "Time Travel 2025" where he travels with the audience right into the future.

Sven Tollmien

Director Innovation Services & Member of Executive Board

Sven Tollmien is Director Innovation Services in Hamburg. He looks back on many years of experience in the trend research industry and knows the market very closely. Also responsible for building the Innovation Alliance, his main interests as a speaker are: the Outernet, 4th Generation Mobile and Digital Media. As an experienced workshop presenter he's got a great stage presence which makes him a well booked speaker.

Sven Tollmien also gives lectures at the DDA (Deutsche Dialog Akademie) about Web 2.0 and is a lecturer at the Macromedia University of Applied Science in Munich on trend and future research.

Besides he is familiar with the positioning and development of the TrendSession, a special workshop format by TRENDONE.

Sebastian Metzner

Chief Strategy Officer

As Chief Strategy Officer, Sebastian Metzner devotes his time to exploring the significance of innovation for companies. He is convinced that companies should not try to outdo each other in a contest for ever more innovative products or services. Instead, the search for an effective measure should be at the heart of a company’s ability to innovate. When working with customers, his main concern is to realistically weigh up the opportunities and risks, and bravely translate them into real added value.

A graduate in Economics and Sports Sciences, he is responsible for the strategic further development of TRENDONE. In the dialogue between the company and divisional levels, he moderates all the strategic planning and implementation processes. Managing transformation projects both for customers and internally makes two previously separate worlds grow together. After all, innovations always arise at the interfaces and overlaps, as Sebastian Metzner knows full well.

Marilena Abt

Head of Center of Excellence Consulting

Marilena Abt is an integral part of the Innovation Services team in Hamburg since November 2014.

Before that, she worked for several years in marketing and business development in an international consumer products company in Switzerland. As a project manager, she was responsible for the implementation of strategic projects and the development of innovation management.

While studying in Zurich she could pursue her passion for trend research: The course of Style & Design at the Zurich University of the Arts focuses specifically on the research and analysis of future worlds and social trends to derive innovative concepts and stringent scenarios for the future.

Christoph M. Kadereit

CFO & Member of Executive Board

Christoph Kadereit is Partner and Member of the Board of Directors. His primary role is Finance (CFO) and Strategy. He brings with him many years of experience in the advertising industry and product manufacturing sector. He worked for many years in South- and Northamerica, as well as in England and France.

Christoph was 7 years the President of the German business and commerce organization 'Die Familienunternehmer - ASU' in Hamburg, and is today still an active member of the Executive Board.

Melanie Grunert

Head of Talent Management

Melanie Grunert graduated from the Faculty of Psychology at the University of Hamburg in 2011. During her studies, she specialized in the analysis of the communication of virtual teams in network organisations and wrote her diploma thesis on this subject. 

Melanie is responsible for Human Resources and Talent Management at TRENDONE. She coordinates the coaching programmes and is our first contact person for all job application procedures.

In addition, Melanie is an important contact person for all the trend scouts. She always keeps an eye on the TRENDONE scouting network and is available to answer questions from the trend scouts at all times.

Torsten Rehder

Trend Supervisor

Torsten Rehder is TRENDONE’s Trend Supervisor. He is the publisher and author of “Trendbook 2010”, “Trendbook 2012”, the "Trendbook 2015" as well as the "Survival Guide for Innovators". Torsten also works as a lecturer for Trend Research at the Macromedia University for Media and Communication in Hamburg as well as at the Steinbeis-SMI in Berlin.

Torsten Rehder is fascinated by the dynamics involved in trend research. He is an expert at identifying the metalevels of trends and is a highly convincing speaker, focusing his presentations and workshops on knowledge transfer. In his typically hanseatic style, he responds to the questions of participants with well-grounded specialist knowledge. 

Camille Zimmermann

Director TRENDONE Switzerland

Camille Zimmermann has been an established member of TRENDONE since October 2016. As a Swiss citizen, his responsibility since 2017 is to develop the TRENDONE office in Switzerland. Thanks to his professional activities over the past few years, he brings the company his wide-ranging expertise in the fields of marketing and communication. As a keynote speaker, his subjects include digital transformation, artificial intelligence and immersive experience.

Besides his work for TRENDONE, Camille attends the University of Applied Sciences in Zurich and is studying for a Master of Advanced Studies in Business Innovation.

Sebastian Raßmann

Head of Center of Excellence Inspiration

Sebastian Raßmann coaches agencies and companies from various branches and cooperates closely with them to improve their future business. Since 2009 he is an inherent part of the Business Development of TRENDONE.

Furthermore Sebastian leads kick off presentations and is an important mediator between the clients and TRENDONE.

As a speaker Sebastian Raßmann gained a lot of experience on stage. His key issues in his presentations are Outernet, Technologies and Marketing

Alexandra Grohmann

Head of Business Development · Innovation Services

With passion for the world of tomorrow Alexandra coaches agencies and companies from various branches and cooperates closely alongside them to improve their future business. Alexandra’s specialty lies in interactive workshops and inspiring keynotes as well as in the execution of innovation management projects.

As an enthusiastic and lateral thinker, Alexandra’s interests lie in cross-industry-innovations, namely the transferring of industry-specific trends and developments into further economic sectors.
Before working for TRENDONE, Alexandra successfully concluded more than seven years in the field of executive education. During this time, she composed management training courses and established a broad network of various decision makers in different industries.

Jana Mielke

Senior Client Services Manager

Jana Mielke is responsible for the field of inspiration formats at TRENDONE. As Senior Client Services Manager, she coordinates all matters relating to events, workshops and presentations with you and advises you on the best type of formats for your event and also helps you to prepare a workshop agenda. She is your first contact person for all speaker enquiries and inspiration formats.
Jana has been at TRENDONE since June 2017 and brings several years of experience in event management with her. She previously worked as a project manager for internal and external event-formats for a large international accountancy firm. After completing a vocational training course in hotel management, she worked for EUROFORUM as a coordinator of events involving up to 1,000 visitors in the German-speaking countries and also participated in the company’s introduction of “Corporate Responsibility”. In addition to her work, she studied “International Management” at the FOM University of Applied Sciences in Düsseldorf.

Claudia Ippen

Senior Client Services Manager

Claudia Ippen is fascinated by the transformation of overriding developments and trends into real innovation ideas. She is passionate about assisting companies on their way to making the kind of decisions that affect their entire future.

After studying Communication Science at the University of Münster – which included stints in Spain, Mexico, Berlin and Cologne – Claudia undertook a management trainee program at a large media company in Hamburg. Her focus here was on overriding projects relating to strategy and new business, in Hamburg and also in London, where she was able to consolidate her expertise in an international context. She was then deployed in the management project team at the Hamburg headquarters and worked on a variety of international strategy topics. Claudia spent an intense time answering complex questions such as, “ In future, how will it possible to succeed over the long term in a rapidly changing business sector?” Her subsequent position in the Media Solutions sector also involved innovative marketing possibilities and dealing with highly individual customer enquiries.

As our Senior Client Services Manager, a close cooperation with our customers is fundamental to Claudia’s work. This is the only way to develop an ideal strategy in response to specific customer needs. Being able to see beyond the horizon and incorporating developments from other disciplines are also particularly important to her. Claudia is looking forward to working with you on all the challenges you present us with!

Kristin Dubiski

Senior Innovation Advisor

Kristin Dubiski pursues her passion for trends, innovations and forward-looking ideas from an interdisciplinary background. Before she made the topic of digital innovation one of her specialist subjects, she studied Fashion Design in Berlin, worked for various designer labels and dealt with trends and innovations from a creative and artistic perspective.

After studying Business Administration and Digital Media, Kristin worked as a project manager at a Hamburg-based digital agency and supervised several complex e-commerce projects for fashion and lifestyle customers. A key focus of her work was also consulting customers on issues regarding online marketing, SEO and web analytics.

Prior to joining TRENDONE, Kristin Dubiski worked as a consultant for digital transformation at one of the largest consultancies on the international stage. The consultancy topics she engaged with included digital business model innovation, mobile strategy, digital business operating modelling and customer experience strategy.

Both for her work and in workshops, Kristin Dubiski can call upon creative techniques as well as methods from the fields of design thinking and open innovation. She is also able to use her wealth of experience from different industries to drive business model innovations further forward.

Astrid Wasitschek

Innovation Analyst

Astrid Wasitschek supports our research team in the analysis of micro and macro trends. With a focus on consumer needs she is working on the design and creation of content for the Trendbook 2018 and is involved in internal and external projects.

Your study of the economic geography with a focus on empirical social research Astrid has finished in casting and already gained some professional experience in market research.

Thomas Haubold

Innovation Advisor

Thomas Haubold is the engineer in the team and part of TrendOne since July 2016. He studied industrial engineering at the University of Bremen and has got different practical experience in innovation management and foresight due to his internship and diploma thesis in the automobile sector. At TRENDONE he is responsible for the roadmap formats and supports the team in ideation and scenario workshops as a moderator.

Thomas lastly worked at the institute of innovation and project management as lecturer and did research with the scope of the strategic use of product-service-systems in innovation management. It is his passion to transfer theory into practice and therefore he got a wide range of creative and strategic methods. He is fascinated by questions regarding the future of innovation management in general. He has content-related expertise in fields of future mobility and internet of things.

Swantje Fischenbeck

Innovation Advisor

In February 2016 Swantje completed her bachelor’s degree at the Leuphana University Lüneburg. During her studies in business administration she focused on the topics marketing and e-business. Within her bachelor thesis she analysed the chances and challenges coming with the mega-trend Individualization for companies and thus found her way to TRENDONE.

Since March 2016 Swantje supports the Innovation Services team in trend studies as well as planning and realising wokshops.

David Baum

Junior Innovation Advisor

David Baum is responsible for managing events and identifying new trend flows. Because he is very enthusiastic about innovation, he enjoys explaining the complex trend universe a lot.

During a three-month internship David supported TRENDONEs Innovation Services and collected many precious experiences. Since July 2017 he is an inherent member of the TRENDONE team.

David studied economics at the CAU in Kiel, focused on technology and innovation management as well as marketing. In his thesis he investigated anomalies in (un)ethical consumers group behavior.

Felix Schlereth

Junior Innovation Analyst

Felix studied International Management and Engineering in Ingolstadt and Hamburg.
Throughout his education he was working for several automotive manufacturers and gained some international experience in China and California. In his master thesis he designed an innovation process for automotive apps.

Felix is pursuing the persistent change in the automotive industry with a passionate interest. Beside innovations from renewable energy and advanced materials he considers the platform economy and artificial intelligence to play an important role in the future.

Inga Horstmann

Project Manager

Inga Horstmann supports TRENDONE since July 2015.

Previously, she has completed her apprenticeship as an event manager at an international trade fair organiser in the B2B sector. Even after the apprenticeship she continued to work for the British conglomerate and has besides still gained experience in other areas of the event sector.

In the Hamburg office Inga is integrated in the Innovation Services unit and is responsible for the keynote and event management.

Bastian Biermann

Junior Innovation Advisor

Before joining TRENDONE, Bastian graduated with a Master of Science in “Organizational Innovation and Entrepreneurship” from the Copenhagen Business School. His Master thesis dealt with the subject of “Knowledge Creation in Partnerships between Corporates and Start-ups” and was awarded the “Thesis of the Year” by the professorship. Besides his work for TRENDONE, he is also studying for an MBA for which he is researching system and project management.

Isabella Syska

Junior Innovation Advisor

Isabella Syska started with a three-month internship at TRENDONE in mid 2015. This has intensified her passion for trend research and innovation and she continued to contribute as a freelance Trendscout and Trendwriter. In the meantime, she has completed her Master´s degree in International Management in Toulouse, France.

Since August 2017 she is an integral part of the Innovation Services team in Hamburg and works as a Junior Innovation Advisor on workshops, studies and strategy projects.

In her undergraduate studies, she has completed a Bachelor´s degree in Business Administration with a focus on Marketing and International Business in Giessen, Germany, and Edinburgh, UK.
Driven by curiosity for cultures and lifestyles, she gained practical experience in different European countries such as Germany, Great Britain and France while working for various industries in the fields of Marketing, Business Development and Strategy.

Anna Tollmien

Innovation Manager

Anna Tollmien is an expert in strategic innovation management. As a freelancer for TRENDONE she often comes in for complex solutions and projects. Anna is responsible for the successful Picture of the Future, a workshop that combines the scenario method with trend research. She also designes large custom projects that deal with the transfer of the future knowledge to the individual issues of the company, and brings them to success.

Anna is focused on content monitoring in early stages of the innovation process, the trend transfer and on the ability of companies to carry out their operations independently. Pragmatically she supports companies in the development of results and their implementation, as well as through the facilitation of workshops on top management level.

Peter von Aspern

Director Trend Services

Peter von Aspern studied Economics at the University of Hamburg. While writing his diploma thesis on “Mobile data services”, Peter began to familiarize himself with some of the exciting aspects of future-based innovations. Peter worked for four years as a market analyst, focusing on mobile commerce, online trade and retail.

At TRENDONE, Peter von Aspern coordinates the production of the monthly Trend Report and is responsible for the creation and development of Trend Services.

Isabel Schomburg

Head of Business Development · Trend Services

Isabel Doreen Schomburg joined our client services team in Hamburg in April 2014. She gives information in all kinds of Trend reports and the Trendexplorer and consults regarding prices and product features.

She graduated from the Bachelor program Media and Communication Management, and has already gained practical experience in international account management as well as in PR. Isabel also worked in direct sales and in retail.

Sandro Megerle

Senior Innovation Analyst

Sandro Megerle studied Culture and Business Studies at the University of Bremen. His area of responsibility at TRENDONE includes the screening and evaluation of trend suggestions sent in by our 80 internationally active trend scouts. Sandro runs the trend workshops that are regularly held here. Thanks to his extensive experience in this sector, he possesses a wide-ranging and profound understanding of trends in the fields of Technology, Media and Marketing.

He also takes great interest in all the micro-trends relating to e-commerce, which he processes for our quarterly Multi-Channel-Commerce Trend Report

His areas of speciality in trend research include: 

  • New Business 
  • Web 2.0
  • Online Marketing
  • Multi-Channel-Commerce
  • Retail

Felix Tegeler

Senior Innovation Analyst

Felix Tegeler studied "Computer science" at the Otto-von-Guericke-University Magdeburg. His thesis deals with the detection of micro-trend-diffusion in modern networks of the World Wide Web.

He manages the trend intelligence in Berlin and reads between the lines of our comprehensive database of over 25,000 micro-trends. For our customers, thus he gains additional insight into the change in the world.

Felix´s main areas of interests are mobile devices and big data.

Lara Marie Brückner

Client Services Manager

Lara Marie Brückner is an integral part of the Trend Services team since August 2017. She is working in the customer relationship management and gives information on all kinds of Trend reports and the Trendexplorer.

Before joing TRENDONE, she completed the vocational training as an assistant of marketing communications and studying business administration at the West Coast University of Applied Sciences. Parallel to her studies she gained more experiences in marketing and worked among others for an international shipyard group.

Sarah Behrens

Product Manager

Sarah Behrens completed her master's degree in Media Management at the Bauhaus-University in Weimar and then became part of the Product Team of TRENDONE. In her master thesis Sarah analyzed the options of customer integration into the innovation process.

As Product Manager Sarah supports the optimization of existing processes and products and the production of the monthly Trend Reports.

Robert Smale

Graphic designer

Robert Smale supports us since July 2014 as a graphic designer in the office in Hamburg. He is an illustrator and moved recently from Wales to Germany.

After a Foundation Degree at Amersham Wycombe College in Buckinghamshire, UK, Rob has done his Bachelor in Illustration at the Arts University College in Bournemouth, UK.

After and during his studies he worked as a Freelance Graphic Designer for various clients and specialized in graphic and print design, as well as hand drawn illustrations. Rob is passionate about branding issues as well as logo, type and editorial design.

Valeria Mercante

Junior Customer Success Manager

Valeria Mercante has worked for TRENDONE since January 2018 and is a member of the Client Services team. As a Customer Success Manager, among other things she helps customers to use the Trendexplorer successfully.

Previously, Valeria completed a Master’s degree in Business Administration at the University of Hamburg and has already worked in the e-commerce sector as well as for a large automobile manufacturer and pharmaceuticals company in Munich and Berlin.

Claudia Knacke

Senior Marketing Manager

Claudia Knacke studied "International Studies of Global Management" at the Bremen University of Applied Sciences and has been a member of the TRENDONE team since end of 2009. As Senior Online Manager Claudia organises and performs many projects for us. Besides her editorial work, her eye for details is ideal for working on PR activities.

In addition, she is responsible for corporate identity aspects and the TRENDONE website. Website tracking, search enginge optimization as well as content management are in her field of responsibility.

Claudia is currently on maternity leave.

Sara Almeida

Team Assistant

Sara has enhanced the team since the end of 2016 and works as a team assistant at the Hamburg office.

After studying German and English at the University of Minho in Portugal, Sara gained extensive international experience working as an office assistant and in project management. In her position of team assistant, Sara supports the team in administrative matters as well as in planning and organising all staff trips.

She believes that robots can help us in our everyday working lives, but cannot completely replace us. Sara greatly appreciates having personal contact to our customers and greets them with her charming accent.

Nicole Skwiercz

Talent Manager

After her Bachelor degree in Business Administration at the University of Hamburg Nicole has absolved an internship at TRENDONE and has become a constant member of the team.

As Talent Manager she is primarily coordinating our trend scouting network and process and assists our trendscouts in any case. She is also responsible for the application process for interns and deals with all concerns of our newest team members.

Dominik Meyer

Assistant to CEO

Dominik Meyer, assistant to the CEO,  is part of TRENDONE in Hamburg since April 2013. As a former "IT Officer" in the army, he gained broad experience in the areas of office and project management.

Dominik supports the team in administrative manners and supports the management in the organization of the daily business. 

Rene Massatti

Brand Ambassador

René Massatti lives and works in Vienna and Hamburg. He has been interested in the future of marketing and the use of trends in communications for years. René has won several international awards (Gold Effie, PR Austrian State Prize, Effie CEEMAX).

His geographical area of ​​application is very international with focus on Central and Eastern Europe. His main topics are presentations and workshops like the Radical Games, Keynotes and Trend Sessions. René is also a lecturer at the Vienna University of Economics and at the University of Business Administration in Zurich.