Macro-Trend Serendipity Services

Macro-Trend: Serendipity Services

Whether on Amazon, Parship or Foursquare – recommendations are no longer coincidental but are precisely tailored to our interest profiles. The possibility of coming across new things, experiences and people via serendipity seems to have disappeared. Serendipity Services now deliberately create coincidence, lead us out of our own filter bubble and let us discover things that surprise us. This mentality can be found in some subscription services, for example, which independently determine which content is sent to us, as well as with location-based services, which use current locations to offer coincidental finds – either new people, new restaurants or different media contents. What an artificially created coincidence!

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