Digital Natives Evolution /

How digital natives
will change the web

The term digital native refers to a generation that grew up with the multiple scopes of the digital technology. For this generation it is quite natural to deal with computers, to surf the world wide web and to operate mobile devices.

Digital natives communicate in the digital world and use the web to express themselves. For them it’s not an unusual idea to be always connected, but reality. With the DNE, Digital Natives Evolution, TrendONE illustrates, how the generation of digital natives develop in their media usage behavior. 

The DNE is the source code of the digital natives. TrendONE decoded that source code. It consists of elementary modules, which show the technologies and innovations that digital natives deal with.  In what way is the web of things already integrated in their everyday lives? Which ambient devices exist on the market that will be suitable for the mass?

Experienced speakers from TrendONE will show you in a 45 minute long multimedia journey into the future,

  • How digital natives grow up with a naturalness of digital technologies and how they deal with it
  • Which micro-trends are best for grabbing the attention of digital natives
  • Which direction the development will take and why we should get used to taking this as an opportunity at an early stage


Get fascinating insights from a variety of interesting aspects that are presented in the keynote “Digital Natives Evolution - How digital natives will change the web”.

We would also be pleased to offer you a creative workshop focused on this topic. Get inspiration from the keynote and adapt the gained knowledge for your business model and your products with a customized workshop.

Please feel free to contact Nick Sohnemann, if you have any content-related questions.

For information regarding enquiries please get in touch with Franziska Palmberger, our speaker coordinator.