Flashmob takes woman by surprise

A recent flashmob campaign by Nivea in France focused on a completely unsuspecting young woman who was innocently walking down the street. She had just picked up a sample from a nearby Nivea stand and suddenly found herself surrounded by men who seemed to be infatuated with her. Some gave her roses, others performed for her, one guy stripped off in front of her and the event was rounded off with the appearance of a prince on a white horse. In sum, she was given some old school treatment from male suitors. The effect of being pleasantly surprised was intended to mirror the effect that the product should have.