Pop-up store goes on the road

The fashion supplier Madewell is travelling from New York across the USA to Seattle with a mobile pop-up store in a bid to bring its fashionwear to customers in an unusual way. Travelling in a travel trailer from cult brand Airstream, the Madewell shop is stopping at locations announced on Facebook and inviting visitors to find their perfect jeans at the denim bar, as well as offering haircuts. Clothing and accessories that visitors wish to buy can be ordered online from Madewell.