Find out what´s

happening tomorrow.

This unique innovation report consists of over 150 pages and features worldwide food and non-food trends, insights and future developments for the consumer goods industry and trade.

This is your chance to get the latest information on what will shape the industry internationally: new products, competitors, trends, marketing and trade innovations, new concepts and significant developments.

This is the content of the AGENDA:

TRENDS

FMCG micro-trends are new, real products and service and marketing innovations that have just been discovered. They are brand new, can be mass-marketed, and have the potential to create further innovations and structural changes on the market.

INSIGHTS

Connecting individual items of information then leads to more general market and consumer insights. This is the condition required for the further development of innovation and business. Insights are new findings that influence the design and marketing of products, as well as the way they are packaged, advertised and communicated.

IMPACT

The consequences that new trends or insights can have on product groups, companies and trade in general are shown using concise scenarios.

What’s more, each issue contains a section called TOPIC which features a special topic of innovation that helps our readers to successfully develop their companies, brands and products.

FMCG AGENDA offers:

• The latest worldwide trends
• New insights
• Realistic future szenarios
• Relevant topics of innovation

Publication: quarterly

Language: German, English

Delivery Version: Paperback, Electronic Version (PDF)

The innovation report is published as a joint project by KEY VALUES and TrendONE. For detailed information please also have a look at www.fmcg-agenda.com.