Corporate Social Responsibility

Micro-Trends

Changing the world into a better one is not only a pursuit of NGO’s (Non-Governmental Organizations), but an increasing number of other companies. The buzzword "Corporate Social Responsibility" (CSR) has already gained importance for quite some time.

The CSR Trend Report shows you which innovations are relevant to you personally, your company or your NGO, and in which fields there are developments that affect the living environment positively for a lot of people.

The trend report consists of 40 micro trends. It will be published every six month and will include the following categories:

• Best Practice
• Branded CSR
• Promotion
• Social Web
• Fair Mobile
• Fundraising
• Research & Development
• Good Potential Projects

The following themes will be presented within the mentioned categories: charity projects, protection of the environment and animals, responsibility and sustainability, usage of the Web 2.0 and mobile applications, such as to generate donations. How can companies use the CSR to sustainably present the brand in the proper light? What is done for disadvantaged people in developing countries?

Answers to these questions can be found in the CSR Trend Report in the form of micro-trends.