The Trendbook 2012 is a compact reference book for the key trend terms of the future.

Why will we be speaking of the Outernet when describing digital space? What lies behind the successful futuristic technology that we have defined as Shy Tech? Would you like to know which developments and trends will be decisive in the coming years?

You find the most important trend terms in the Trendbook 2012:

• 15 Mega-Trends: the stars of our trend universe. With the mega-trends, the structural changes to society are defined, such as the Knowledge Society and Virtualisation. 

• The TrendSalon: a place to reflect. 15 progressive thinkers from science and business have written essays on a variety of topics, including “Are we going hybrid?” by Franz Vogelaar and “An altered view of reality” by Matthias Abel

• Trend-setting product innovations of the future: for looking up and referencing. You will find concrete product innovations, real services and convincing business models in the Trendbook 2012 in the form of micro-trends.

Take a first look inside the book

Why is the Trendbook 2012 the reference book for trend terms?

The Trendbook 2012 will take you through mega- and macro-trends on a journey into trend universe of the future and then back into the present with some concrete micro-trends. Micro-trends are real innovations from the fields of Marketing, Technology and Lifestyle.

You will definitely find some trend terms you have never heard before. The definitions are easy to understand and you will find references to words of similar categories in the Trendbook 2012.

The following preview gives a first look at the book. How do you use the Trendbook 2012? Which chapters arouse your curiosity?

Poster Trenduniversum

The trend universe is an overview of all the mega-trends described in the book. The luminosity of the stars gives us an idea of their importance. The trend universe comes with every book as a poster. Of course you can also order it separately. 

The TrendSalon is a special chapter of the Trendbook 2012. 15 international progressive thinkers and visionaries from science and business have composed their thoughts on a wide variety of topics in this special chapter. 

With the Trendbook 2012 you will get:

• a high-quality book featuring the trend terms of the future

• clearly presented expert knowledge

• new insights and learning – guaranteed

Take your time to find your way around this encyclopaedia and read all about the trends and movements that will be of most relevance over the coming years. Thanks to the many cross-references contained in the encyclopaedia, you will quickly learn to understand the contexts of the various macro-trends. You can order the Trendbook 2012 from us and it will be delivered to you in just a few days. 

Hold the future in your own hands! Order the Trendbook 2012! 

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