Road Trip to Innovation /
// Road Trip to Innovation How I came to understandfuture thinking
Highlighting expert interviews and companies that are heralded for their know-how in the fields of future studies, innovation and trend research, the book offers an introduction to the theory and methodology behind these complicated notions in easy and refreshing language.
Road Trip to Innovation is recommended to anyone who wants to deal with the origin and significance of trends and innovations.
The special Swiss binding gives the book a modern and sleek look, making it easy to handle when reading. The cover is not attached to the face top edge and the binding edge has an attractive cloth lining enclosing the sheets together.
AN INTRODUCTION to the trend and futures landscape
A PICTURE of the innovation industry
A NARRATIVE of the differences and overlaps between industry’s buzzwords
EMPHASIZING complementarities between various innovation approaches
STIMULATING a co-opetition mindset
About the author
Delia Dumitrescu draws from a communication and public relations background. Allured by semiotics since the early days of university, she tailored her favourite study to trend research and analysis.
While living in Italy and Spain she became deeply involved in visual communication and coolhunting and published several texts and works of photography related to consumer investigation.
You want to order the book directly and pay by credit card? Please send a mail to Claudia Knacke. She will come back to you very soon.
