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Success Story: Augmented mytrend by Otto
Here you can read a success story that shows how we inspire firms with our trends.
OTTO has integrated some Augmented Reality features into the winter edition of its “mytrend” fashion catalogue. From now on, the readers of “mytrend” will be heeding the call to “Discover! Be thrilled! Go shopping in 3D”. By holding the print edition of the catalogue in front of a webcam, readers enter into the mail order company’s virtual product world, where they can interact with the models on display and admire the products from a variety of 3D perspectives. This turns online shopping on your home computer into a wonderful new experience.
Johannes Dahlhaus, the Manager of Catalogue Advertising Unit 1 at OTTO, was inspired to launch this innovative step while attending the Print Plus Innovation Summit held by TrendONE in February 2010 in Munich.
The visionary keynote presentation given by Nils Müller contained many practical examples and convinced the manager from OTTO to act quickly. Working on the principle “Innovation by doing”, the project was planned, implemented and launched onto the market in double-quick time. “With the Augmented Reality application in the new ‘mytrend’ for winter, OTTO is providing an impressive example of how to enhance print products with added value for customers. This project has enabled us to collect some highly valuable experience that we will be able to use in future design concepts”, said Dahlhaus.
The feedback has been extremely positive, and not just within the company, but also from the readers.
“We are delighted with the successful and speedy implementation of this project. With the winter ‘mytrend’, we have managed to drag our catalogue out of its two-dimensionality and connect it practically and meaningfully with e-commerce in just six months” said Silke Pretzlick, Project Manager for Company and Brand Strategy.
We are very happy to have been the source of inspiration for this project!
